Content asset derivatives, aka “Demand Kit” is comprised of an array of channel assets for social, web, email, content syndication and programmatic display. For each long- , short- form content, video, and webinar, a corresponding “demand kit” developed.

My role with each demand kit included: devising the product and/or campaign strategy, crafting the creative brief, devising the messaging priorities across each channel asset to be developed with the creative agency of my choice or via our Brand Team.

In tandem, I worked via a matrixed organization to ensure all key stakeholders had a chance to review, and provide feedback. Prior to activation, I worked with campaign operations and marketing analytics to ensure all tagging and tracking was completed so that results could be captured.