Webinars and demos were better together.

Live webinars, on-demand webinars, and video interviews with broad segment-targeting were an effective way of driving MQLs and marketing-driven pipeline. I crafted the content strategy, developed the narratives, briefed key stakeholders and agency partners, recruited the speakers, attended rehearsals, and provided feedback. Top performing webinars were those led by Adobe product marketing experts demonstrating the most common use cases.