The Team took the US concept and adapted it to be more culturally relevant to India.

Marketing Objective​: Drive sales through retail and channel​

Strategy: Mid-bottom funnel focus ; 8th Gen Core i5/i7; Drive to purchase

The Assignment: Develop a mid and low funnel campaign that drives to purchase and work with local agencies on creative execution to capture local market relevance and cultural norms

Insight: Your old PC is costing you more than you think, and you don’t even realize it

Audience : Small Business Unmanaged