Visual storytelling.
As a B2B Campaign Lead for Commercial Client Computing at Intel, I had the opportunity to commission TV-caliber videos and customer stories with top global agencies.
My role included global budgeting, devising the worldwide campaign and content strategy, defining the messaging requirements, briefing the campaign, commissioning analyst research, and partnering with the Marketing Team and agencies in storyboarding, reviewing, providing feedback for the scripts, attending shoots, planning tactical execution and timing, generating derivative assets, arranging translations, and analyzing results.



